Newfoundland and Labrador

4.38
Avg AI exposure (0–10)
245K
Total employed (2023)
-0.22
vs Canada avg (4.6)
Sales and service
Largest sector (24.7% of jobs)
AI Exposure Map — Newfoundland and Labrador Box size = estimated provincial employment. Colour = AI exposure (green = low, red = high). Hover for details.

Employment by sector

Bar width = share of provincial employment. Colour = average AI exposure for that sector.

Sales and service
60K 24.7% 4.3
Trades, transport and equipment operators
42K 17.3% 2.0
Education, law and social services
37K 15.0% 4.6
Business, finance and administration
32K 13.0% 7.7
Health occupations
28K 11.4% 3.8
Natural and applied sciences
20K 8.1% 6.3
Natural resources and agriculture
10K 4.2% 2.3
Manufacturing and utilities
8K 3.1% 2.5
Art, culture, recreation and sport
6K 2.4% 5.0
Management occupations
2K 0.8% 6.2

Top employers in dominant sectors

Highest-employment occupations in Newfoundland and Labrador's three largest sectors by employment.

Occupation Sector Est. provincial jobs AI Exposure
Retail salespersons and visual merchandisers Sales and service 7K 4/10
Food counter attendants, kitchen helpers and related support occupations Sales and service 5K 2/10
Retail and wholesale trade managers Sales and service 4K 6/10
Cashiers Sales and service 4K 8/10
Elementary school and kindergarten teachers Education, law and social services 5K 4/10

Highest AI-exposure occupations

Occupations scoring ≥ 7/10 on cognitive AI exposure nationally — these roles face the highest displacement risk from language models and digital automation.

Occupation Est. provincial jobs Median pay AI Exposure
Data entry clerks 352 $48K 10/10
Receptionists 1K $43K 9/10
Web developers and programmers 296 $79K 9/10
Collection clerks 96 $58K 9/10
Court reporters, medical transcriptionists and related occupations 77 $54K 9/10

Highest robotics-risk occupations

Occupations in trades, natural resources, and manufacturing — sectors most exposed to physical automation (industrial robots, autonomous vehicles, precision agriculture).

Occupation Sector Est. provincial jobs Robotics risk AI Exposure
Transport truck drivers Trades, transport and equipment operators 4K High 1/10
Material handlers Trades, transport and equipment operators 3K High 1/10
Home building and renovation managers Trades, transport and equipment operators 2K High 4/10
Construction trades helpers and labourers Trades, transport and equipment operators 2K High 1/10
Automotive service technicians, truck and bus mechanics and mechanical repairers Trades, transport and equipment operators 2K High 2/10

Labour market outlook 2025–2027

Count of occupations by Job Bank 3-year employment outlook rating for Newfoundland and Labrador. Source: ESDC 3-Year Employment Outlooks 2025–2027.

9
Very good
63
Good
132
Moderate
22
Limited
0
Very limited
290
Undetermined