New Brunswick

4.46
Avg AI exposure (0–10)
405K
Total employed (2023)
-0.14
vs Canada avg (4.6)
Sales and service
Largest sector (24.4% of jobs)
AI Exposure Map — New Brunswick Box size = estimated provincial employment. Colour = AI exposure (green = low, red = high). Hover for details.

Employment by sector

Bar width = share of provincial employment. Colour = average AI exposure for that sector.

Sales and service
99K 24.4% 4.3
Trades, transport and equipment operators
68K 16.9% 2.0
Business, finance and administration
64K 15.8% 7.7
Education, law and social services
57K 14.0% 4.6
Health occupations
43K 10.5% 3.8
Natural and applied sciences
30K 7.3% 6.3
Manufacturing and utilities
20K 4.9% 2.5
Natural resources and agriculture
12K 3.0% 2.3
Art, culture, recreation and sport
10K 2.4% 5.0
Management occupations
3K 0.8% 6.2

Top employers in dominant sectors

Highest-employment occupations in New Brunswick's three largest sectors by employment.

Occupation Sector Est. provincial jobs AI Exposure
Retail salespersons and visual merchandisers Sales and service 12K 4/10
Food counter attendants, kitchen helpers and related support occupations Sales and service 8K 2/10
Retail and wholesale trade managers Sales and service 7K 6/10
Cashiers Sales and service 7K 8/10
Transport truck drivers Trades, transport and equipment operators 6K 1/10

Highest AI-exposure occupations

Occupations scoring ≥ 7/10 on cognitive AI exposure nationally — these roles face the highest displacement risk from language models and digital automation.

Occupation Est. provincial jobs Median pay AI Exposure
Data entry clerks 706 $48K 10/10
Receptionists 3K $43K 9/10
Web developers and programmers 444 $79K 9/10
Collection clerks 192 $58K 9/10
Court reporters, medical transcriptionists and related occupations 155 $54K 9/10

Highest robotics-risk occupations

Occupations in trades, natural resources, and manufacturing — sectors most exposed to physical automation (industrial robots, autonomous vehicles, precision agriculture).

Occupation Sector Est. provincial jobs Robotics risk AI Exposure
Transport truck drivers Trades, transport and equipment operators 6K High 1/10
Material handlers Trades, transport and equipment operators 5K High 1/10
Home building and renovation managers Trades, transport and equipment operators 3K High 4/10
Construction trades helpers and labourers Trades, transport and equipment operators 3K High 1/10
Automotive service technicians, truck and bus mechanics and mechanical repairers Trades, transport and equipment operators 3K High 2/10

Labour market outlook 2025–2027

Count of occupations by Job Bank 3-year employment outlook rating for New Brunswick. Source: ESDC 3-Year Employment Outlooks 2025–2027.

13
Very good
85
Good
169
Moderate
27
Limited
0
Very limited
222
Undetermined